GUIDE · 2027

How to choose an AI ad generator in 2027

A buyer's checklist and a shortlist by job. By Hermoso AI, which makes one of the tools listed, so read it with that in mind.

Hermoso AI · Market & tooling evaluation

Pick by the job

A person on camera reading your script: an AI actor tool fits.

Hundreds of static banners: a bulk banner tool fits.

One tool that finds what already works in your market, makes the ads with your real product, posts them and runs the campaigns: an AI marketing agent.

The shortlist

Hermoso: AI marketing agent and AI ad generator, from the web or from Claude, ChatGPT or Cursor

Arcads: video ads with AI actors reading a script, UGC style

Creatify: video ads from a product link, often with an avatar presenter

AdCreative.ai: static ad creatives and banners in bulk

HeyGen: AI avatars, talking presenters and video translation

Predis.ai: AI social posts and ad creatives with a scheduler

EVALUATION CRITERIA

The checklist

FidelityInfrastructureExecutionIntegration
Q1Product Fidelity

Does it use your real product? Upload a product photo and check the label in the result.

Q2Models & Pricing

Which models does it run, and at what price? The best model changes every few months.

Q3Deployment

Can it post and run the ads? Making the file is half the job.

Q4AI Assistants

Does it work from your AI assistant? Claude, ChatGPT and Cursor support is now a real feature.

Q5Trial Policy

Can you try it free? Make one real ad for your own product before you pay.

CORE PRINCIPLE

Research first beats prompting from scratch

The ads that work are usually variations of ads that already work. A tool that shows what competitors run, and how long they have run it, gives better starting points than a blank prompt.

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